Is today the time for a new luxury? The project aims to explore the relationship between time, material, and space, seeking an emotional response that goes beyond the shopping experience.

 

The history of the building, revealed in the treatment of the vertical surfaces, engages in a dialogue with the ruggedness of natural stones and contrasts with the softness and ethereality of textiles and light.

 

The idea is to provide the space with unique and distinct identities at the same time. The first room is characterized by the flexibility of space, weaving a journey bathed in natural light among the products on display; the next, suddenly intimate and cozy, with subdued lighting and soft textures, invites a slower visit and a different sensory scale that culminates in a spacious fitting room, a room for personalized attention.

 

Imagined as the heart of the experience, the fitting room reclaims its prominence and encourages reflection on the main concept of the space, the time we dedicate to ourselves as one of the most valuable elements of our times.