Location: Palma, Valencia, Sevilla, Bilbao
Client: Hoff
Size: 100.sqm
Status: Completed 2022
Design Team: Matteo Ferrari, Ciszak Dalmas
Photography: Asier Rua

Following the commercial success of the Hoff Flagship Store in Madrid, the brand has made a commitment to expand its retail presence to occupy key locations throughout the national territory.

The inspiration and focus remain unchanged: to conceptualize a space beyond the traditional retail environment for sneakers and Hoff's commitment to the purity, clean lines, and simple geometries of its products.

In contrast, the result aims to adapt to the spaces and surprise in each location by embracing new exhibition formats and materials tailored to the context.

The architecture, open to the outside space, aims to create an oasis in the city with a very intimate and relaxed atmosphere, in contrast to the urban and colorful image of the products. The exhibition solutions elevate the sneakers to a higher formal status, presenting the products as unique pieces. Similarly, the diversity of materials emphasizes robust solutions for a smooth balance between architecture and the items on display.